Funeral Homes & Cemeteries
Supporting families before and after a death.
Extend pre-planning and aftercare services with a practical preparedness pathway that supports families when they need it most.
Why This Matters
The evidence behind the urgency.
Research demonstrates that many Australians remain unprepared for death and bereavement.
- 15%
of funerals in Australia are pre-planned.
McCrindle Research for AFDA/Funerals Australia (2021–2022)
- 82%
of Australians believe their families do not fully understand their end-of-life wishes.
McCrindle Research for AFDA/Funerals Australia (2021–2022)
- 750k
Australians are newly bereaved each year.
Australian Bureau of Statistics (2024)
- 20–30%
of bereaved people experience significant mental or physical health impacts following a death.
Aoun et al. (2015)
The Problem
What professionals in this industry experience today.
Funeral professionals regularly encounter families navigating loss without the information they need to act with confidence.
- Families in crisis
- Missing information
- Unclear wishes
- Family disagreements
- Administrative overwhelm
The Critical Info Preparedness Pathway
One pathway, tailored to your client journey.
Critical Info supports families across the full arc of a death — preparing well in advance, and guiding them through what comes next.
Before Death
- Planning
- Wishes
- Family conversations
After Death
- Navigation support
- Administration guidance
- Resource pathways
Benefits
Outcomes that matter for your practice.
- Enhanced pre-planning services
- Stronger aftercare
- Improved family preparedness
- Ongoing community engagement
- Additional client value
How It Fits Into Existing Workflows
A natural step inside the journey you already run.
- Pre-Planning
- Critical Info Preparedness Pathway
- Death Occurs
- Family Support
- Aftercare
Early Outcomes
Measurable behaviour change, not just awareness.
The Critical Info approach has demonstrated measurable behaviour change through preparedness and end-of-life planning pilots.
- 90%Took practical planning action
- 80%Updated important documents
- 70%Started conversations with family
- 78%Reported planning felt easier
- 60%Reported high confidence discussing end-of-life planning
What these outcomes mean
Participants are not simply learning about preparedness. They are taking practical action by:
- Organising important information
- Identifying decision-makers and key contacts
- Updating important documents
- Starting conversations with family members
- Increasing confidence around planning and end-of-life discussions
Next step
Explore how Critical Info could fit into your existing workflow.
Supporting better prepared clients, families and decision-makers.